BSH Home Appliances Ltd, part of the Bosch Group, is one of the world’s leading home appliance manufacturers and home to the Bosch, Siemens Neff & Gaggenau brands. At BSH, we strive to improve your quality of life at home through our exceptional brands and high-class products including cooking, dishwashers, laundry, coffee machines, refrigeration and floor care. An international group with an annual turnover of more than 15 billion euros, we delight customers all over the world with intelligent technology, excellent design and outstanding convenience of use.
Job Description
The Role
BSH is looking for a passionate and driven Social Media and Content Specialist to lead our social media activities across Australia and New Zealand for our brand portfolio of Bosch, Neff, Siemens and Gaggenau. This role is a 12-month fixed term contract (parental leave cover). In this exciting role you will:
Lead social media activities across multiple platforms.
Amplify brand presence and engagement with the community.
Drive social commerce initiatives and campaigns.
Adapt global content for local audiences.
Create fresh, engaging content for social media.
Support broader content initiatives across paid media and websites.
Develop and execute effective social media strategies.
Measure success by audience engagement and brand loyalty throughout the customer journey (from awareness to loyalty).
Desired Skills and Experience
What you bring
Bachelor’s degree in Marketing, Business or a related field (desirable).
2-4 years relevant work experience in consumer durables, appliance retailer marketing, agencies or similar industries.
Consumer-first mindset with a strong focus on delivering impactful results.
Proven experience running campaigns across key social platforms incl. Facebook, Instagram, YouTube and Tik Tok, including paid media and activations.
Expertise in amplifying content, engaging audiences, and driving social commerce.
Creative content creation skills, with experience in design tools like Adobe Creative Suite.
Proficiency in social media management platforms (Sprinklr and Meta) for scheduling, reporting, and monitoring.
A strong customer service mindset, with the ability to engage professionally with audiences and manage both positive and negative interactions.
Ability to build strong relationships with external agencies and internal teams to deliver successful campaigns.
Solid analytical skills to track performance, analyse KPIs, and optimize strategies using tools like Google Analytics.
Knowledge of legal compliance and local regulations in Australia and New Zealand to ensure content aligns with industry standards.
What we offer in return
Attractive staff discounts on our products.
Supportive and inclusive team environment
Flexible working arrangements to support work-life balance.
Access to learning and development programs and exposure to different business areas, including brand, product, sales and global stakeholders.
*Please note only shortlisted candidates will be contacted.
