Join us and be part of a dynamic team driving innovation in the digital space!
BSH Home Appliances Pty Ltd, part of the Bosch Group, is a global leader in home appliances. We are known for our innovative and high-quality products, that make life at home easier, including cooking appliances, dishwashers, laundry appliances, coffee machines, refrigeration appliances and vacuum cleaners. With an annual turnover of more than 13 billion euros, as an international group we delight demanding customers all over the world with intelligent technology, excellent design and outstanding convenience of use.
Our Australia/New Zealand Consumer Touchpoint Team is looking for a motivated Digital Marketing Specialist. This role is a 12-month fixed term contract (parental leave cover).
Job Description
The Role
We are seeking a dynamic and results-driven Digital Marketing Specialist to enhance the performance of our brand portfolio of Bosch, Siemens, NEFF and Gaggenau appliances across digital communication channels in Australia and New Zealand. In this position, you will play a crucial role in driving executional excellence across various digital touchpoints for our brands, with particular emphasis on advanced email marketing management and content management across our suite of brand websites. Your responsibility for managing these critical touchpoints offers you the opportunity to make a measurable impact in converting consumers into customers, providing value-added experiences throughout the online journey and strengthening customer loyalty.
Desired Skills and Experience
What you bring
Bachelor’s degree in Marketing, Communications or a related field.
Consumer-first mindset with a strong focus on delivering impactful results.
Experience in navigating and setting up e-mail marketing workflows in Hubspot or similar CRM tools.
Excellent content writing and publishing skills across websites and email marketing streams.
Data-driven approach with the ability to analyse performance metrics and optimize strategies.
Strong time management skills adhering to deadlines and business requirements.
Proactive work ethic with a strong drive to execute high-impact content.
Team-oriented with a collaborative mindset to partner with the broader Marketing team.
Strong written and verbal communication skills.
Ability to coordinate discussions between internal stakeholders, incl. other Marketing teams and Sales team for enhanced brand presence and conversion.
What we offer
Opportunity to work in a dynamic team across Australia and New Zealand on a multi-brand portfolio of four well-established global brands.
Hybrid work environment that values open communication, exchange of ideas and cross team collaboration.
Access to learning and development programs and exposure to different business areas, including brand, product, sales and global stakeholders.
Additional benefits such as income protection, flexible working arrangements, staff discounts, subsidized gym membership, subsidized on-site canteen, staff recognition program and excellent career development opportunities.
To apply, please send your Resume and a Cover Letter addressing the key requirements of the role.
*Please note, only shortlisted applicants will be contacted.
