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Category
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Tasks
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Consumer Touchpoint Marketing
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- Support development and execution of marketing campaigns across all consumer touchpoints
- Create and edit marketing content for digital channels: social media posts, website copy, email newsletters and digital advertising
Support the execution and communication of consumer promotions
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Brand communications
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- Support content development for CRM newsletters and provide performance analysis of CRM communications
- Support content development for Social media channels and track performance and community engagement
- Support content development for brand websites
Support development and editing of end consumer hand out materials for product demonstrations
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Content Creation
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• Assist with content creation and copywriting using tools like Adobe Express, Photoshop, and AI (e.g., ChatGPT, Gemini).
• Support the creation, localisation, and execution of brand content across all brands in AU & NZ.
• Assist with copywriting for on- and offline activities including to ensure brand presence along the consumer journey.
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Media Planning & Implementation
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• Support the development and implementation of ongoing media activities (paid advertising, organic engagement, social commerce).
• Assist with scheduling and planning monthly content calendars.
• Support the management of YouTube content and user experience.
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Project Support
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- Assist with projects as required
- Collaborate with team members to create project documentation, including project plans, communications, status reports, and presentation materials
- Conduct research to gather relevant information and data needed for project decision-making
- Track project progress, milestones and budgets
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Data Analysis and Reporting
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- Collect and organize data from various sources, ensuring accuracy and completeness
- Use data analysis tools (e.g. Excel, data visualization software) to analyze trends, patterns, and key insights
- Prepare reports and dashboards summarizing data findings for departmental use
- Collaborate with data experts to create process improvements and process optimization within the department and wider business
- Assist in monitoring and analysing paid media campaigns, competitor activity, and key metrics across all platforms.
- Support the team in using performance data to make data-driven decisions and optimise campaigns.
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Community monitoring
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- Assist in monitoring social engagement on owned channels and respond or escalate to internal stakeholders as required, following BSH guidelines.
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Agency Support
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- Liaise with internal teams and external agencies to support with the creation, localisation, briefing and development of local content
- Act as a supporting liaison, collaborating with internal stakeholders and media agencies to review performance and align on goals.
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Administrative Tasks
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- Prepare and manage departmental documentation in accordance with BSH compliance measure while ensuring accuracy and timeliness
- Scheduling meetings and events, including sending invitations, reserving meeting rooms, and preparing meeting materials.
- Support and develop departmental correspondence for both internal and external recipients
- Support the marketing team with administration tasks
- Support the consumer demonstration booking system
- Track marketing spend in available tracking tools
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Collaboration
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- Actively participate in team meetings, contribute ideas, and offer support to colleagues
- Actively participate in all BSH Student projects and collaboration sessions
- Collaborate with cross-functional teams
- Share knowledge and best practices with other Student Placement Program Participants to foster a culture of learning
- Engage and support in team-building activities and initiatives to
- strengthen team cohesion and collaboration
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General IT support
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- IT equipment set up and systems access for new users
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Adhoc
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- Action any adhoc tasks as required and requested by your immediate Manager
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Compliance
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- Check all relevant marketing materials are in line with legislation and current Trade Practices Act guidelines prior to release
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Health & Safety
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- Demonstrate commitment to health and safety through participation in formal and informal discussions, workplace visits, hazard inspections and risk assessments
- Notify an incident or an injury promptly
- Follow all Occupational Health & Safety policies and procedures
- Participate in consultation as required and requested
- Attend Health & Safety learning opportunities, briefings, seminars and trainings
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